Samokat
Designed a web interface and mobile app from scratch (new product) for supervisors, managers, and directors
Main stages:
Main stages:
- User research (interviews, surveys, fieldwork)
- Analytics (current metrics, behavioral patterns)
- Wireframes and design for web and mobile
- Usability testing
- MVP launch
- Collecting feedback and defining new metrics
- Iterations and improvements
My role
I was responsible for the full design cycle — from discovery to post-launch support
Key tasks:
Key tasks:
- Research & communication — interviewed supervisors and managers, ran field studies, validated hypotheses, and collaborated with the dev team and stakeholders
- Interface & UX design — designed user flows and scenarios based on real needs and constraints
- Team process setup — design reviews and close collaboration with frontend developers
- Mentorship — coached a junior designer who later grew into a confident mid-level specialist
Problem / Why it matters
To manage the darkstore network effectively, supervisors and managers need tools that allow them to:
Bringing all processes together in one app with a single entry point helped centralize operations and make them more transparent
- Check the current status and location of the centers
- Run and track inspections
- Assign and follow up on tasks
- Analyze key performance indicators
Bringing all processes together in one app with a single entry point helped centralize operations and make them more transparent
User story
As a supervisor or territory manager
I want to have all tools in one app — to check the state of each fulfillment center, assign tasks, and track KPIs
So that I can manage operations and quality in real time without losing data across tools
I want to have all tools in one app — to check the state of each fulfillment center, assign tasks, and track KPIs
So that I can manage operations and quality in real time without losing data across tools
Hypotheses
- Bringing all tools into one app (inspections, tasks, KPIs) will reduce time spent switching between tools and help spot problems faster
- Unifying roles in one design system will make onboarding easier and ensure role-specific UX while keeping a consistent experience
- Replacing the adaptive web with mobile will increase usage — mobile is more convenient for daily tasks
- Streamlining task creation will reduce errors and delays, helping teams respond faster
- Structuring inspection flows will increase data completeness and reduce missed issues
- Giving users access to real-time KPIs will help them act faster and make better decisions
- Adding onboarding hints will make it easier for new users to get started and reduce support load
Metrics / Success Criteria
- DAU (Daily Active Users) — frequency of usage
- Time to detect an issue — from incident to first response
- Avg. task completion time — fewer overdue tasks
- Fewer manual pings — less need to ask about task status
- Better data quality in KPIs — fewer mismatches, cleaner dashboards
How we know we’re on track:
- Supervisors and managers use the app more regularly
- Issues get logged and resolved faster, without duplicate messages
- "Indicators" section helps make faster and better decisions
What happens if we don’t do this
- Operations remain fragmented — users jump between tools and chats
- Issues are spotted too late (or not logged at all)
- Delays pile up, status gets unclear, and support teams are overloaded
Scope limits
- The app doesn’t fully replace external tools (e.g., bots, email), but reduces the need to use them
- KPI data may have a 1-minute delay — an acceptable trade-off
- You can only manage fulfillment centers you’re responsible for (based on role and org structure)
Research & Design
Research & Analytics
We ran 20+ in-depth interviews, a few quant surveys, and collected data from existing dashboards.
Spent a few days in the field with users to see how they really work.
This was the starting point — and research continued throughout the process
Spent a few days in the field with users to see how they really work.
This was the starting point — and research continued throughout the process
Scope of work
Over 15 product areas were designed for the web version, 6 for mobile,
with 100+ user flows and over 3000 layouts created
with 100+ user flows and over 3000 layouts created
Visual Design: Web
The web app was built using Ant Design and our internal design system.
We ran multiple usability tests to validate decisions and improve clarity
We ran multiple usability tests to validate decisions and improve clarity
Visual Design: Mobile
The mobile app was built on React with our internal design system.
Also validated through dozens of usability tests
Also validated through dozens of usability tests
Results
We created the web interface from scratch, then built a mobile app to fully digitize the workflow for supervisors and managers. This improved collaboration and helped raise key metrics.
What we achieved:
Bottom line:
The team can now manage operations faster, easier, and from anywhere —
improving both efficiency and the user experience
What we achieved:
- Launched a full web interface — core processes are now automated
- Built a mobile app — optimized for mobility and task execution
- Shifted users from adaptive web — better UX on mobile increased usage
- Increased user retention — intuitive design made the service easier to use
- Reduced task time — mobile helped speed up task execution
- Created a unified design standard — smooth and consistent experience across platforms
Bottom line:
The team can now manage operations faster, easier, and from anywhere —
improving both efficiency and the user experience
Next project
Built web interfaces and a mobile app from scratch for employees (couriers, storekeepers, pickers) and managers. Launched in the US market (New York), adapted to local requirements
